The Magicians – Season campaign
The Magicians is a fantasy TV series on SYFY's most popular show at the time. Coming off a critically acclaimed and fan-lauded Season 1, I was tasked with leading the campaign for Season 2. Working with a group of art directors, copywriters, and video editors, I inspired them to come up with a year’s worth of ideas that centered around the adulting theme of the season. I oversaw the new design direction, chose the ideas, managed production, and created a huge comprehensive presentation, which I delivered to a room of 20 people.
SYFY bought every idea, so we created over 100 assets, covered events like Comic Con, and were renewed for another season.
Results
It was Syfy’s biggest S2 premiere vs S1 premiere for any Syfy original scripted series ever
On Twitter, the S2 premiere earned 327MM estimated impressions, more than double the first season
Competitively, The Magicians saw the strongest S2 premiere vs S1 premiere gain in P18–49s for any basic cable scripted series since 2015
Nearly two-thirds of the viewers were new, more than any Syfy series at that time.
